Digital Transformation of Conecta Plans Health Plans

Conecta Plans is a company dedicated to selling health plans, with an unwavering commitment to offering quality solutions and exceptional service to its customers. To reach new levels of engagement and online authority, Pressplay was called upon to optimize and modernize Conecta Plans’ website.

A Portal that Gains Trust

The goal of this project was clear: to maximize organic engagement and provide a user experience that conveys authority and trust in the health insurance industry. Each element of the website was designed to provide essential information quickly and clearly, creating a smooth and user-friendly navigation.

Innovation and Efficiency

With a focus on persuasive structure and intuitive design, Conecta Plans’ new website was developed to convert visitors into satisfied customers. We used cutting-edge technologies to ensure that the website is not only attractive, but also functional and responsive, allowing for an unparalleled browsing experience.

Impactful Results

The benefits of digital transformation were immediate. The website now provides high organic engagement and a superior user experience. The optimized structure and persuasive content were key to establishing Conecta Plans as a trusted reference in health plans.

Elegance in Colors

The website’s color palette was chosen to reflect professionalism and accessibility. Each color was selected with a specific purpose, aligned with the health insurance niche:
Royal Blue: This color symbolizes trust and security, essential elements for a health insurance company that aims to convey credibility to its customers.
Vitality Blue: Blue represents health and well-being, aligning perfectly with the company’s niche and reinforcing the message of care and attention to the health of customers.
Purity White: White is the color of clarity and purity. It helps to create a clean and accessible design, making it easier to navigate and read the information on the website.