General Domestic Services Website

The website development for the renowned JAY&JAY HOME SERVICES was designed with the goal of creating a platform that captivates and converts visitors at first glance. On the homepage, we emphasized the company’s main strengths and clearly highlighted the services offered, avoiding the need for customers to search for information on several pages. This direct and efficient style reflects the American culture and lifestyle, where simplified and direct information is valued for providing quick and effective solutions to everyday demands.

Symbology

The website’s symbology incorporates icons tailored specifically to the company’s niche. We use outline-style icons to complement information, and filled icons to reinforce section messages, creating a cohesive and intuitive visual experience.

Direct Communication

Communication on the website is focused on sending SMS, which is different from the traditional WhatsApp link. This approach was chosen at the company’s request, as more than 90% of service contracts come from customers who prefer this communication system, reflecting the regional culture of Orlando, Florida.

Elegance in Colors

The color palette was meticulously crafted based on the company’s visual identity.
We used Navy Blue to symbolize tradition, seriousness, and trust, while the contrasting Sky Blue represents cleanliness, delicacy, and hygiene. We complemented it with additional colors for action buttons and titles, derived from the main palette, adding Turquoise and Light Cyan, providing a harmonious and attractive visual finish.